Prescription opioid misuse in the US, particularly in Ohio, has reached epidemic levels. While most parents are aware of the issue, many don't believe it will affect their kids. To change this misconception, Ogilvy worked with the Ohio Opioid Education Alliance to create the campaign “Don't Live In Denial, OH”. I took the lead on the print campaign to help bring this to life.
OneShow 2019 Shortlist
Clio Awards 2019 Bronze
London International Awards 2019 Gold & Bronze
3.9 million views on Youtube, 25 million in earned media, Alliance grew from 4 to 58 corporate partners.
